Products model

The products model is your product catalog: discrete products or SKUs that can be tied to subscriptions and account metrics for multi-product reporting. Use it when a single account can buy multiple products and you need consistent product_id values across models.

Prerequisites

• Accounts model
• Optional but common: Subscriptions using the products JSON field; Account metrics when metrics are product-scoped

Field reference

Model key

Property	Type	Description
product_id	string	Stable product identifier across FunnelStory models.

Default properties

Property	Type	Description
name	string	Display name.
description	string	Optional longer description.

Custom properties may be mapped for segmentation.

Configure

1. Add model → Product.
2. Query your source of truth for product definitions (warehouse table, CRM product object, etc.).
3. Map product_id, name, and description.
4. Save and refresh.
5. In subscriptions, ensure products JSON references these ids consistently. For account metrics, map product_id when metrics are per product—see Account metrics.

Related

• Subscriptions
• Account metrics
• Data models overview