Mixpanel
The Mixpanel connection uses Mixpanel’s Project ID and service account credentials to pull product events into FunnelStory.
Pendo
The Pendo connection uses Pendo’s integration key to read visitor and account data into FunnelStory for product analytics and account-level activity.
Segment
The Segment connection identifies your workspace in FunnelStory so Segment track/identify/group calls sent to FunnelStory’s HTTP destination are stored for product activity and account views.