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Signals

A signal is a workspace rule that fires when an account (or related entity) meets a defined condition—often on a metric threshold, a prediction state, or another modeled attribute. Signals bridge analytics and action: they can appear on Timeline, drive Notifications, inform CRM sync mappings, and power AI agents triggers when you need more than a single static alert.

Common signal patterns

PatternExample use
Metric threshold“Support tickets opened in 7d > 5” for proactive outreach.
Prediction-based“Churn outcome with high confidence” to prioritize QBRs.
Stage or funnel“Account dropped two stages in 30d” for RevOps review.
CompositeCombine properties and metrics when your workspace supports richer rule builders.

Exact operators depend on the metric type (numeric, categorical, windowed).

Where signals surface for day-to-day users

  • Accounts filters — Narrow the grid to accounts that currently satisfy (or recently triggered) selected signals, depending on how your workspace wires filters.
  • Timeline — Toggle Include signals to see firings alongside behavioral events on an account.
  • Notifications — Built-in Slack or Teams posts can subscribe to signal-driven events.
  • CRM sync — Optional outbound fields may include signal state when mapped.

For branching playbooks or LLM summarization, prefer AI agents over stacking dozens of overlapping signals.