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Account Predictions

Every account in FunnelStory has a health score and a predicted outcome, updated continuously as your data refreshes. These appear throughout the product — on account cards, in the accounts view, and on each account's detail page.

The Health Score Badge​

The health score is displayed as a two-part badge:

  • Left: the numeric score (0–100)
  • Right: the confidence level (High, Medium, Low)

The badge is color-coded by predicted outcome: green for retention, pink for churn, gray for neutral. The shade reflects confidence — a high-confidence churn prediction is darker than a low-confidence one.

Viewing Predictions in the Accounts View​

The accounts view includes a prediction filter that lets you focus on a specific outcome:

  • All — show every account regardless of prediction
  • Churn — accounts predicted to churn
  • Retention — accounts predicted to renew
  • Neutral — accounts with no strong signal

The health score and confidence columns are always visible. You can sort by health score to quickly surface the most at-risk accounts in your book of business.

Account Detail​

Opening an individual account shows the full prediction breakdown:

  • Health score and predicted outcome
  • Confidence level, with a data confidence warning if FunnelStory has limited data on this account (for example, few historical data points or a short tenure)
  • Contributors — the factors pushing the score toward retention
  • Detractors — the factors pulling it toward churn
  • Each factor includes the account's current value and how that compares to the broader population

The prediction chart on each account shows how the health score has moved over time. A declining score over several months is often more meaningful than a single low reading — it indicates a worsening trajectory rather than a stable at-risk state.

Data Confidence​

Alongside prediction confidence, FunnelStory also surfaces a separate data confidence indicator. This reflects how much data is available for the account. A high-confidence prediction ("High") on low data might still be less reliable than a medium-confidence prediction on a well-established account with years of history.

When data confidence is medium or low, a warning is shown with a brief explanation — for example, "Insufficient data" or "Limited conversation history."