Skip to main content

Confidence Ratings

Every prediction includes a confidence rating — High, Medium, Low, or Neutral — that tells you how strongly the account's data supports the predicted outcome.

Confidence Levels​

LevelMeaning
HighThe account's data strongly matches the predicted outcome. Act on this.
MediumA moderate signal — meaningful but not conclusive. Worth monitoring and investigating.
LowA weak signal. The prediction is directional but should be one input among several.
NeutralNo meaningful signal in either direction, often due to limited data.

Confidence is derived from the strength of the prediction score. A score far from neutral — in either direction — produces a higher confidence rating. A score close to neutral produces a lower one.

Data Confidence​

Confidence ratings reflect the strength of the signal, not the quality of the underlying data. FunnelStory also surfaces a separate data confidence indicator that reflects how much data is available for the account.

When data confidence is medium or low, a warning appears on the account with a brief explanation:

  • Insufficient data — the account doesn't have enough history for a reliable prediction
  • Limited conversation history — few or no meetings, notes, or activities have been logged

A high prediction confidence with low data confidence means the model found a pattern, but there isn't much data behind it. Treat those predictions with appropriate skepticism.

Using Confidence in Practice​

High confidence, churn — prioritize these accounts for immediate outreach. The signal is strong enough to act on without waiting for more data.

Medium confidence, churn — schedule a check-in. Review the detractors to understand what's driving the signal before the conversation.

Low confidence — keep an eye on trend direction. A low-confidence churn prediction that's been moving lower over several months is worth treating more seriously than an isolated reading.

Neutral — focus elsewhere unless there's a near-term renewal. Neutral accounts with upcoming renewals are worth a proactive touch regardless of prediction.